Brand Guidelines, Vol. 01

Tesoro

A living reference for how Tesoro looks and holds itself, covering typeface, weight and gradient. Visual Identity is ready below. App Structure follows as the product itself is documented.

Introduction

Tesoro means “treasure” in Italian. It is a premium online casino built on a single promise: play like royalty. Deep navy and regal gold set a tone of trust, prestige and high-stakes excitement, carried through a fast, modern experience across web and mobile.

From a $500 welcome bonus to live wins rolling in real time, every screen is crafted to feel exclusive, generous, and unmistakably Tesoro. This guide documents how that identity holds together through its logo, color, typography and pattern, all working as one system across the product and its marketing.

Landing Page

The full landing page brings the identity together in context, with type, color, logo and pattern working as one across the live casino experience.

Landing Page

Icon Logo

The icon is the compact symbol of the brand identity and works best in small spaces such as app icons, social media profiles, favicons, and other places where the full logo may not fit.

{image}

Color

The color palette defines the visual tone of the identity and should be used consistently across digital and printed materials to keep the brand recognizable and balanced.

Main

Main

#D7A529

Alternative

#070D18

White

#FFFFFF

Other Colors

Dark Blue

#101B22

Blue

#253555

Dark Gold

#A47C18

Silver

#A4ACB8

Gradients

Gold Gradient

#D7A529 → #A47C18

Dark Gradient

#070D18 → #101B22 → #253555

Typography

Two typefaces, used consistently across headline and body, keep the brand legible and unmistakably itself at any size.

Font Style

Headline

Playfair Display

Aa

  • Style
  • Regular
  • Medium
  • Bold

Body

Inter

Aa

  • Style
  • Regular
  • Medium
  • Bold

Font Sizes

  • 62pxHeadline 1
  • 48pxHeadline 2
  • 36pxHeadline 3
  • 24pxHeadline 4
  • 19pxParagraph
  • 16pxHeadline 5

Brand Pattern

The brand pattern is a supporting graphic built from the identity's core shapes and colors, used to add texture and recognition across backgrounds, packaging, and marketing materials.

Brand Pattern

Client & Handoff

Delivered to Lorenzo Moretti, Founder of Tesoro, Milan, Italy.

Crafted with

  • Adobe Illustrator
  • Figma
  • Photoshop
  • DALL·E

Lorenzo Moretti

Nikola, ho appena visto il brand. È esattamente quello che immaginavo. The gold against the navy feels expensive, exactly the “play like royalty” tone we wanted. Grazie mille, I couldn't be happier!

14:02

Nikola

That means a lot, Lorenzo. Grazie! It was a joy to build Tesoro. Everything you see was crafted in Illustrator, Figma and Photoshop, with DALL·E driving the image mockups. The full system is documented above, so the identity stays consistent as the product grows.

14:09

More work

Explore the other case studies